STRATEGIC PARTNERSHIPS
CambridgeSide is a 900,000 sq.ft. enclosed urban shopping center, located in the heart of the high-tech/bio-tech business community in East Cambridge, Massachusetts. With two of the nations top educational institutions located within a five mile radius and a trade area of more than 880,832 households, we boast a young and culturally diverse adult demographic and generate traffic of more than 7 million visitors per year. CambridgeSide's customer base is made up of four distinct markets: area office workers, local college students, tourists and residents.
Sampling and Couponing:
CambridgeSide provides an excellent opportunity to distribute thousands of samples and gain one-on-one access to your target market. Your product will be showcased to a captive audience, allowing potential customers to see, touch and interact with a product and provide invaluable information and generate sales. Sampling and tabling opportunities usually take place at the entrance to the heavily trafficked Food Court on Level 1 for maximum exposure (based upon availability). Contact the Marketing Department (617) 621-8668 to get your program underway today.
Tours & Events:
You supply the tour or event, we supply the audience. CambridgeSide is the perfect venue to host your touring event, show or program. Our highly trafficked Food Court area can accommodate relatively large sized events or displays.
Automotive Programs/Promotions:
If you want to impact your dealership's traffic and sales, let CambridgeSide be a showcase for your vehicles. CambridgeSide attracts thousands of shoppers daily, shoppers who are also drivers. In-center vehicle displays allow you to introduce new models, increase brand awareness, identify qualified leads, and even offer on-site test drives. And our marketing support will provide you with display opportunities, in-center advertising, event sponsorship, exterior signage, and more. Take advantage of this unique opportunity and let CambridgeSide help turn our shoppers into your customers.
Please contact the Marketing Department at (617) 621-8668 for further information.
Partnership Opportunities
Sponsorship Opportunities
CambridgeSide offers innovative marketing strategies for promoting a business or product. Our programs, which include sponsorship, events, signage and collateral opportunities, provide highly effective marketing tools for increasing visibility among shoppers. Featuring over 80 great stores, boutiques and restaurants, CambridgeSide boasts more than 7 million visits every year. Our marketing opportunities allow you to choose which programs will best enable you to reach this large and diverse customer base. For information about availability of on premise signage and collateral please email us at CSinfo@NEDevelopment.com..
Benefits of Sponsorship
INTENT: By virtue of their presence in a shopping center, shoppers have already expressed a willingness to buy. In contrast, other media forms confront the consumer at any moment of their day.
IMMEDIACY: Unlike print or broadcast ads, shopping centers provide immediate gratification, reaching shoppers when they are at the point of purchase.
INTERACTIVITY: In shopping centers, knowledgeable sales staff can answer questions, a distinct advantage over canned print and broadcast ads. Prompt, immediate feedback can convert an inquiry into a sale, and a potential objection into a selling point. For other businesses, simply allowing customers to see, touch and interact with the product can be invaluable.
AUDIENCE: IShopping centers reach a defined, highly attractive demographic audience that appeals to sponsors looking for efficient communications.
Quoted from a publication of RCT Analytics